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To help you enjoy great home cooked food the whole family will love to eat we’ve created over 200 recipes especially for GDAguru members, and we’ve given them the GDA treatment so you know exactly how many calories and how many grams of fat, saturates, sugar and salt is in the food you cook at home.If you’re stuck for something to make for the kids tea tonight, looking for ...
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Printable version
Survey reveals when functional food beats supplements
www.gdaguru.com today reports that consumers around the world are more likely to address some health conditions via foods, while preferring dietary supplements for others, find a new survey. 01-09-2010
According to global research by Ipsos Marketing, food and beverages rival supplements when it comes to digestion, energy, weight and blood sugar levels.
However, dietary supplements were by far the most popular option for benefits linked to immunity, brain health, bone and joint health, cancer prevention, hormonal balance and eye health. The key differentiation, according to Ipsos, comes down to consumer awareness of well-established health links, which is what prompts them to go for foods above supplements.
“The data suggests that consumers are most interested in health and wellness products in which there is already an established connection between the product and the benefit,” said Lauren Demar, CEO of the global consumer goods sector at Ipsos Marketing. With thanks to www.nutraingredients-usa.com
To read the full story go to: http://www.nutraingredients-usa.com/Consumer-Trends/Survey-reveals-when-functional-food-beats-supplements/?utm_source=Newsletter_Product&utm_medium=email&utm_campaign=Newsletter%2BProduct
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