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The big pharmaceutical groups are lining up for a slice of the multi-billion dollar obesity market

IN THIS age of unprecedented prosperity, obesity has become the new smoking. Politicians, doctors and even reality TV stars moralise about the need to lose weight. Taxpayers’ millions are spent on campaigns to prevent obesity and there is a huge amount of money to be made from providing a quick-fix solution to it.

15-03-2007
So it is no wonder that the world’s leading healthcare giants, led by Sanofi-Aventis, GlaxoSmithKline (GSK), Pfizer, Merck and Unilever, are all jostling for a slice of a pie worth potentially $20bn (£10.4bn, E15.2bn) in annual sales. Remarkably, they are being forced to collaborate with several smaller biotech start-ups, many of them British.

Read the full story at: - http://www.thebusinessonline.com/Document.aspx?id=2AD3925F-802C-4F2E-8792-FF9AAADFEE81
Source: - www.thebusinessonline.com




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