This month sees Belvita Breakfast launch three new flavours – Muesli, Forest Fruits and Honey & Live Yogurt Crunch, giving Brits three more reasons not to skip breakfast. And what’s more, when eaten as part of a balanced breakfast1, these delicious, crunchy biscuits slowly release carbohydrates over four hours2, helping to keep you going all morning.08-03-2012
Despite a wealth of evidence showing that breakfast3 is one of the most important meals of the day, research shows that an alarming third of us4 nonetheless skip it at some point during the week. The number one excuse is a lack of time and that is why Belvita Breakfast range is a perfect solution to those rushed mornings.
Leading nutritionist, Fiona Hunter, comments, “Anything that rids breakfast skippers of their excuses for eating a balanced breakfast is a good thing! Eating a good breakfast kick starts our metabolism and gives the body and brain the energy we need until lunchtime5. Research suggests that it also assists with concentration and contributes to improve nutrition density of the overall diet6.
The new Belvita Breakfast Muesli is a combination of wholegrain cereals, raisins and orange. Each serving provides 15 per cent of the Recommended Daily Amount (RDA) of vitamins B1, B3 and B6. Forest Fruits contains a blend of wholegrain cereals and forest fruit pieces, with every serving providing 18 per cent of the RDA of vitamins B1, B2, B3, B5, B6 and folic acid. Both variants come in individually wrapped servings of four biscuits. Belvita Breakfast biscuits are specially designed for breakfast. The Belvita Breakfast formula and specially controlled baking process have been developed through extensive research and consultation with nutritionists. They are versatile and perfect for rushed mornings as they can be enjoyed in portion-controlled servings at home, at work, or on the go. When eaten as part of a balanced breakfast1 they have been proven to regularly and continuously release carbohydrates over four hours.2 It is recommended that all Belvita Breakfast biscuits are enjoyed with a piece of fruit, a serving of dairy such as a plain yogurt and a beverage, such as a cup of tea for hydration.
The three new varieties will roll out in leading supermarkets and retailers in February, alongside the rest of the Belvita Breakfast range which includes Milk & Cereals, Fruit & Fibre, Honey & Nuts, Crunchy Oats and Yogurt Crunch variants - providing plenty of tasty reasons to not skip breakfast!
Belvita Breakfast Muesli and Belvita Breakfast Forest Fruits are both available in a 300g box containing six individually wrapped servings of four biscuits (RRP £2.29).
Enjoy Belvita as part of a balanced breakfast with a piece of fruit, natural yoghurt and a drink for hydration.
2 Proven in six clinical studies with Belvita Breakfast as part of a balanced breakfast e.g. a two biscuit sandwich serving, a portion of fruit, a serving of dairy, and a drink such as tea or coffee. Continuous release of carbohydrates claim pending approval for Honey and Yogurt Crunch.
3 Breakfast, is it useful? Cah Nutr Diet (2011) 46,30-39 and Breakfast: a review of associations with measures of dietary intake, physiology and biochemistry British Journal of Nutrition (1997), 78 , 199-213
4 Source: Consumer Analysis Ltd. Omnibus poll researching breakfast habits of 802 adults aged 16-80 years in the UK, Spain, France & Italy. Research took place during February 2010.
5 What’s for breakfast: Nutritional implications of breakfast habits: insights from the NDNS dietaray records by S.A.Gibson and P.Gunn. The British Nutrition Foundation Bulletin (2011) 36, 78-86. 5 Breakfast and snacking: American Journal of Clinical Nutrition (1992), Vol. 55, 645-651. 6 Breakfast, blood glucose, and cognition. American Journal of Clinical Nutrition (1998) Vol 67, 772S-778S.
6 Breakfast, is it useful? Cah Nutr Diet (2011) 46,30-39
7 Neilson Data we 03.12.11 – Yogurt Crunch #4 Sku in Value Sales within Healthy Biscuits Category